Sounds intimidating, but it’s not. It is, however, the most important component of creating your company’s graphic look. A strong logo is a memorable mark that reflects the personality of your company. And we can’t overstate how critical it is to get it right. Part utter creativity and experience, part detailed process, we know how to get that perfect logo for you. Once a mark is settled on, we roll it out into an identity system that can include any or all of the following:

  • Advertising
  • Business card
  • Business envelope
  • Catalog envelope
  • Compliments card
  • Direct mail
  • Email signature
  • Email signature
  • Folder
  • HTML Email
  • Letterhead
  • Mailing label
  • Memorandum
  • Presentations
  • Posters
  • Signage
  • Social media graphics
  • Website

Our process

In creating an identity system, there are several questions to consider, both in regards to logo development and in determining what kind of pieces to have printed.

Some questions to consider as we embark on creating your logo and establishing the components of your identity system:

  • What are your company’s strengths? How do you stand out from the competition?
  • What are three words that describe your company’s personality?
  • Who is your audience?
  • What applications will there be for your logo? 4-color print? Black and white ads? Web development? Multi-media? etc.

Identity Kit

  • Do you send lots of emails to clients?
  • Do you email or mail your invoices?
  • Do you send personal notes to clients through the mail?
  • Do you send oversized packages or items in large envelopes?
  • With potential new clients, do you send proposal kits? Or would a brochure be a better leave-behind?
  • Do you have a budget for this project?
  • Do you have a timeline for this project?

These questions will help us start organize your branding needs so we can easily take you through the process from planning to printing. Contact us when you’re ready to get started.

Branding Gallery