How do you like your fries?
Ever notice that there are two different styles for quotes? Sometimes they’re curly, and sometimes they’re straight. Just like fries. How do you know when to use straight quotes or curly quotes?
Power in the margins
I work with a lot of entrepreneurs. Someone with an amazing idea turns it into a small business and then that business starts to grow. Most of the time, when they started out, they did everything themselves out of necessity. I get that – I do the same. I’d like to give a suggestion to […]
Industry jargon vs plain speech
I’ve been working in the design industry, well forever. Most of it, I’ve been working as an independent – directly with my clients, small business owners. Because I’ve not worked in a lot of agencies, I sometimes lose track of industry jargon. I pick up lingo mostly from online reading – thought-leaders, bloggers, social media […]
Hungry Williams coasters now collectibles on EBay.
Hilarious and awesome. Someone is selling Hungry Williams beer coasters on Ebay as collectibles. Love it! Don’t know the seller but looks like an industrious Milwaukeean with very good taste. Full disclosure, the The Hungry Williams is my husband John’s band. The band was formed about 4 years ago and they’ve been gathering steam in […]
Marketing in the Time of Pandemic
My clients rock. With the onset of this pandemic, many business plans have been thrown out the window. The normal way of doing things is changed, maybe forever. Businesses are looking for ways forward, a way to make things work within the new parameters. I’m proud to share three projects I’ve been working on with […]
New times, new brand
2020, you are a pip. I have been working from home since forever, but suddenly the rest of the world is too. We are learning a new way to live in the era of COVID-19, and smart businesses are responding in all kinds of ways. As a brand designer, I thought a good place to […]
Don’t let the shark die.
A brand is a living thing. Like a shark, it needs to keep moving to stay vital. Small businesses, maybe even more than big ones, need to keep fresh. Fresh visuals are an outward sign of the vitality of your business. It shows that your business is quick to evolve with changing times. For a […]
A brand new, shiny decade
What have we learned from the 2010s? As the last decade dawned, the recession had hit many businesses smack in the face. My business was way down – most of my clients were involved directly or indirectly in the real estate market and they were seriously hurting to stay afloat. Their marketing budgets dwindled to […]
Gobble gobble…
May all hearts and bellies be full on this day.
Merry Kitschmas from Andiamo Creative
Santa, Brand Ambassador Nothing stands out in a crowd quite so much as a guy in a red suit. This Santa guy was way ahead of his time in the branding game. Speaking directly to his target audience, the man in red is distinctive in appearance, instantly recognizable and inherently connected to youthful joy and […]