Branding & Design

I am very flattered to have been chosen to be one of the panel members at Lincoln Park Chamber of Commerce (LPCC) event, Sharing Success: Marketing Tools & Strategies. We will be discussing how to effectively market a small business, including digital ads, video content...

Last year this time, I attended the 2017 Women's March in Madison Wisconsin.  I was filled with awe and patriotic spirit as I witnessed the enormous crowds of people who turned out to peacefully protest. A sea of people - many of whom were wearing...

Yes, tools matter. The biggest complaint I get from clients who switch to my services after working with another designer is "can you get the file sizes smaller"? The problem usually lies in someone using the wrong tools. In this case, the tools refer to software...

One of my clients is the new Milwaukee-based band, The Hungry Williams. (Ok, full disclosure, this is John's band - John is my sweetie.) Being that I'm a branding and digital designer, and John has played with dozens of bands over the years, we bring...

Along my journey in the visual design industry, I've accumulated a list of best practices on handling graphic files. I find that people who do not walk this road every day tend to get confused. JPGS and PNGS and TIFS and EPS files, what to...

How do you make your marketing stand out? Catchy headlines? Yes. Striking design? Of course. Arresting imagery? For sure! Stock photography and illustration is a great way to go if you're on a budget - but getting something that's custom designed for your brand and message is even better, right?...

Infographics is a relatively new word. It's used to describe visuals that combine data and images to illustrate a complicated idea. The intent is to make complex data easy to understand by turning it into a visual presentation. You'll have noticed them in use everywhere, but...

After many years of working as a professional designer and illustrator, I tend to focus on design all around me. When I notice a great design it's usually because it has a strong focal point, and you can tell right away this designer knows what...

The vernacular long ago dictated "email" over e-mail and "internet" over Internet, and today the rules have finally caught up. High time, y'all....

Ever wonder where the beautifully styled Irish type faces came from? You see these fonts often used on signage for Irish pubs and shops, on throw pillows embroidered with charming Irish sayings, and on pretty much anything marketed as Irish or to those who romanticize the Irish....