If you need to ask, then it's not.
The internet should be a place for all, shouldn't it? In the US, the American Disabilities Act (ADA) has been guiding how public spaces and buildings need to be designed for a long time now. Why shouldn't that be the same for websites? After all, your website is your place of business too, right? Shouldn't it be equally accessible to everyone?
The ADA laws in the USA do not specifically require private businesses to be digitally compliant, but that has not kept lawsuits from being filed. In recent years, Target and a few other big name online retailers lost their accessibility suits, and law firms across the country have taken notice. Now, anyone with a non-compliant website could become the target of a lawsuit, and according to a study completed in 2019, 98% of all websites are not compliant. 2018 saw a 177% increase in suits filed over the year before, and more than 11,000 suits were filed in 2019.
So - what's the response? I say let's get ahead of it. It's business insurance, for sure. It's also the right thing to do.
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