What‘s to know about site accessibility?
The internet should be a place for all, shouldn’t it? In the US, the American Disabilities Act (ADA) has been guiding how public spaces and buildings need to be designed for a long time now. Why shouldn’t that be the same for websites? After all, your website is your place of business too, right? Shouldn’t […]
Blindsided by video calls
In the age of Covid, most of my clients and associates now work from home, many for the first time. While I’ve been conducting all my business for 22 years via phone calls, emails, texts and shared screen presentation calls – suddenly now everyone else is too. Except for one difference – VIDEO CALLS. As […]
Marketing in the Time of Pandemic
My clients rock. With the onset of this pandemic, many business plans have been thrown out the window. The normal way of doing things is changed, maybe forever. Businesses are looking for ways forward, a way to make things work within the new parameters. I’m proud to share three projects I’ve been working on with […]
Don’t let the shark die.
A brand is a living thing. Like a shark, it needs to keep moving to stay vital. Small businesses, maybe even more than big ones, need to keep fresh. Fresh visuals are an outward sign of the vitality of your business. It shows that your business is quick to evolve with changing times. For a […]
Panelist of the stars
Sharing Success Panel Expert on Branding. Lincoln Park Chamber of Commerce – (some of my favorite clients!) – invited me to be a panelist in their semi annual business development forum called “Sharing Success”. The subject was digital marketing and they invited me to share my expertise in branding. Imposter syndrome Conventional wisdom says that […]
Panel Discussion on Branding and Marketing your Small Business
I am very flattered to have been chosen to be one of the panel members at Lincoln Park Chamber of Commerce (LPCC) event, Sharing Success: Marketing Tools & Strategies. We will be discussing how to effectively market a small business, including digital ads, video content and effective branding. As it happens, I also did the […]
JPGS and PNGS and TIFS, oh my!
Along my journey in the visual design industry, I’ve accumulated a list of best practices on handling graphic files. I find that people who do not walk this road every day tend to get confused. JPGS and PNGS and TIFS and EPS files, what to choose? How do you know you’re headed down the right […]
Top 5 ways to be self-employed AND productive
Number one thing people ask when I tell them I’m self-employed and I work from home: “How do you do that? I’d never get anything done!” Well – first of all if I didn’t get anything done, my self-employment gig would have died a quick death many years ago. Instead I’m in my 19th year of self-employment. […]
5 great things about MailChimp’s RSS emails
For a gal who’s been designing websites and html email campaigns for a really long time, I have a confession to make. I only just realized how cool RSS can be. Ok – I know what RSS feeds are for, and the different ways people use them – but I personally have not made use of an […]
Hey Nineteen – Happy Anniversary
Wow. I got up today to many congrats via my LinkedIn profile with regards to my work anniversary. I then remembered – oh yeah – Andiamo Creative is 19 years old today. I am aghast that it’s been that long. I have been self employed for 19 years – crazy. When I started out so […]