Marketing in the Time of Pandemic
My clients rock. With the onset of this pandemic, many business plans have been thrown out the window. The normal way of doing things is changed, maybe forever. Businesses are looking for ways forward, a way to make things work within the new parameters. I’m proud to share three projects I’ve been working on with […]
Panelist of the stars
Sharing Success Panel Expert on Branding. Lincoln Park Chamber of Commerce – (some of my favorite clients!) – invited me to be a panelist in their semi annual business development forum called “Sharing Success”. The subject was digital marketing and they invited me to share my expertise in branding. Imposter syndrome Conventional wisdom says that […]
Branding bands, a case study
One of my clients is the new Milwaukee-based band, The Hungry Williams. (Ok, full disclosure, this is John’s band – John is my sweetie.) Being that I’m a branding and digital designer, and John has played with dozens of bands over the years, we bring unique perspectives to the endeavor of effective brand marketing for […]
5 great things about MailChimp’s RSS emails
For a gal who’s been designing websites and html email campaigns for a really long time, I have a confession to make. I only just realized how cool RSS can be. Ok – I know what RSS feeds are for, and the different ways people use them – but I personally have not made use of an […]
Does my logo need to include LLC?
Andiamo works with many small businesses, organizations and start-ups, and we typically start out developing their branding. The question inevitably comes up as we begin logo work – does my logo need to include LLC? does my logo need to include Inc? Ltd? The answer is a resounding “NO.” Nothing makes you look more rink-dink than making a mistake like that.
What’s in a name?
The name of your company is one of the most important decisions in starting your business. It’s obvious when you hit on a great name. It’s memorable, it’s distinctive, and it’s immediately obvious that the idea was inspired. It’s also obvious when someone has dropped the ball in naming their company. Your business name is […]
Top 15 to-dos from CFC2011
Whew! I’ve been furiously taking notes for the last two days… What a whirlwind. You see, I just got back from How Magazine’s Creative Freelancer Conference. True to my first attendance in 2008, I have returned inspired and motivated to work on my business as well as equipped with lots of great ideas to help […]
Changing the face of business
Business owners, I am curious. What, if anything, have you changed in your business to accommodate the recession? As the market has changed over the last few years I have had to rethink a lot of the ways I do business – my rate structure, my vendors, my marketing, my service offerings… all are under […]
Learning to love black jelly beans
I don’t know what it was like at your house, but by a week past Easter, the only thing left in our baskets were the black jelly beans. My brother and I wouldn’t touch them with a ten foot pole, favoring the chocolate treats first, then the marshmallows, then any other color jelly bean besides […]
Which came first – the logo or the marketing?
I have had a number of clients over the years approach me asking for an estimate to create a website or a brochure, or a business card design – and my first question to them is always – “do you have a logo”? It still surprises me when the response is “No.” No? You mean […]