Branding – everyone is talking about branding these days. Do we really know what it means? Branding is finding the perfect way to say what your business does, that speaks perfectly to your target audience, to garner the best result for you as the business owner.
What is branding?
Branding starts with a message – how to say what you have to offer in a way that appeals to your target audience. Part of saying that message is the words you use, but it’s also very much about what the message looks like, the colors you use, the imagery, your logo, photos, illustrations… everything you put out should support your message.
Then it’s about broadcasting that message in a way that your target audience will find you even when they don’t really know that they’re looking for you. That’s your website, search engine optimization, social media and email marketing.
One stop branding shop
If you are hiring someone to do your branding, you should find a single company that can handle all these services under one roof. There’s a lot of moving parts in any branding campaign – messaging, logo design, color/font choices, website development, SEO, advertising, social media, email marketing, etc. It’s important to work with a group that can see the big picture and make sure your end product is well thought out, perfectly executed, and helps you reach your marketing goals. We recommend you choose a branding company that can do all the services for you.
We would be happy to talk with you about your branding project and provide you an estimate – contact us!