Top 15 to-dos from CFC2011

Top 15 to-dos from CFC2011

CFC1Whew! I’ve been furiously taking notes for the last two days…

What a whirlwind. You see, I just got back from How Magazine’s Creative Freelancer Conference. True to my first attendance in 2008, I have returned inspired and motivated to work on my business as well as equipped with lots of great ideas to help my clients market their businesses. Oh boy!

Now that I’m home  I have sat myself down to make a plan. First stop – culling all my pages of notes down to the most important things I learned and can apply to my business right away.

My three favorite speakers of the conference were Luke Mysse of Crossgrain Creative Studios,  Allen Murabayashi of Photoshelter and Von Glitschka of Glitschka Studios. Following are the top five tips from each speaker that I plan to put into action as soon as possible.

Favorite presentation 1:
“To Plan or not to Plan?” Luke Mysse

  • Schedule marketing your own business into every week or it won’t happen
  • Automate everything you can to allow more time for creativity to blossom
  • Create juicy goals – don’t settle for the mundane – shoot for something big and amazing
  • Instigate a monthly review of your company finances, marketing plans, sales strategies, successes and failures
  • Start using a tracking system for sales leads and progress

Favorite presentation 2:
“How to Fail at Marketing,” Allen Murabayashi

  • Identify your market and publish daily to blogs and social media – focus on things that will be interesting or entertaining  – show your personality
  • – a useful site for ranking tweeters’ reach – helps determine who are the influencers in your field. Follow those influencers and make contact with them. You never know where the next big idea or lead will come from.
  • TEST, TEST, TEST – make use of Google’s “website optimizer” to test out effectiveness of different messages/layouts in websites
  • Shoot for contacting your email list 1x per month (weekly is too much, quarterly is too few)
  • Use for monitoring backlinks

Favorite presentation 3:
“Becoming a Hired Gun,” by Von Glitschka

  • Don’t suck
  • Always be working on improving your portfolio and enhancing your services – don’t be afraid to try new things
  • Develop an inner circle of advisors who will hold you accountable to your goals and dreams
  • Supersize your clients
  • Follow your passion and share your progress – it could lead to big things

Holy moly – a lot to do! For now, I’m going to start sorting through all the business cards I collected – I have quite a pile up. But I’m very excited to start putting some of these great new ideas into practice. Go Andiamo, go!

Rochelle Weiner Carr
  • Jenn
    Posted at 10:37h, 27 June Reply

    Great list! It’s so nice to be reminded of the things you know you should do — like recapping your finances and such — so that maybe you feel inspired to do it!

    It was so great meeting you this weekend, by the way! Yay!

    • Rochelle Weiner
      Posted at 11:43h, 27 June Reply

      Thanks Jenn! the keeping the finances always up to date thing will be my biggest hurdle. I am going to look into a bookkeeper. Automate! 🙂

  • Luke Mysse
    Posted at 15:15h, 28 June Reply

    Thanks for the blog love, glad you liked my talk. Seriously one of the most epic trips I’ve ever been on, now it’s time for us to do the work.

    • Rochelle Weiner
      Posted at 15:19h, 28 June Reply

      Sure thing Luke! (I just typoed “Like” instead of Luke – freudian? ha!) Were your ears ringing? I was just telling a good friend and colleague about you and some of your fantastic tips – he’ll probably be looking you up soon! Thanks again!

  • Ashley
    Posted at 15:57h, 28 June Reply

    I particularly like #1 from Von Glitschka: “Don’t Suck”

    A particularly relevant place to begin!!

  • Vonster
    Posted at 04:49h, 29 June Reply

    Thanks for the mention!

    Go forth and create.

  • CFC Recap « Luke Mysse ::: Activator. Strategic thinker. Some say I talk too much. I plan to spend my life helping people.
    Posted at 11:13h, 05 July Reply

    […] kind posts about things that were said. You can read some of those awesome recaps here, here and here (and please send me a link if you wrote a recap so I can post […]

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