How often should I redesign my website?
Changing technology Of all the materials you use to market your business, the most important one to keep current is your website. Technology is being improved and updated all the time. Not only are there always new and better ways to market your business on the web, but trends in the industry can make or […]
When is it time to update my brand?
How long has it been since you updated your logo? Your website? Your marketing plan? Did you start your business 10 years ago and have yet to rethink your public image? Styles change. Marketing trends change. In order to stay competitive you have to keep up with the crowd. If the last time you updated […]
Learning to love black jelly beans
I don’t know what it was like at your house, but by a week past Easter, the only thing left in our baskets were the black jelly beans. My brother and I wouldn’t touch them with a ten foot pole, favoring the chocolate treats first, then the marshmallows, then any other color jelly bean besides […]
If you want a good logo you have to crack a few eggs
I have heard that the test of a good chef can be based on how well they can cook an egg. In the design world, the test of a good graphic designer is in their ability to create a great logo. If you’ve worked with a professional graphic designer to develop a logo, you may […]
Which came first – the logo or the marketing?
I have had a number of clients over the years approach me asking for an estimate to create a website or a brochure, or a business card design – and my first question to them is always – “do you have a logo”? It still surprises me when the response is “No.” No? You mean […]
6 essential points to a good logo
Most business owners these days recognize the need for a company logo. Your business card, your shop signage, your website, your packaging – all of this is your company branding and good branding starts with a good logo. Many times it’s your first impression and we all know how important that is these days. You […]
Logo newbie mistakes
After all the years I’ve been working as a graphic designer, I see clients making the same mistakes over and over when developing a logo for their company. Let me name a few of the big ones: Including “Inc” or “LLC” or “.com” in the logo design Have a look at Coca-Cola. Do they have […]
The process of creating a logo
So you need a logo. You’ve started a business, or you’ve come up with a new product or service and it’s fantastic – a sure-fire money-maker. You’ve been working on it for a long time and it’s your baby. You know how great your baby is but you also know you need to find a […]