Mark + Color = Brand
Logo and color palette A well-designed logo shouldn’t need to be changed often. If it’s done well, it should be a lasting brand for your company that is recognizable to your clients and memorable to your potential clients. However, if you started your company on a shoestring and hired your neighbor’s kid who was good […]
United States of Infographics
Infographic have taken us by storm. Everywhere I look they are popping up – across all different kinds of media: TV news, newspapers, blogs, internet news, etc. And for good reason. They tell the story. Hard to say, but I think infographics first gained popularity via USA Today. Many times over the years clients have […]
Crafting the right message for your brand
When you first started your company, did you take the time to define and target your message? If you did, how has that message changed over the years? Does it still reflect the company you’re running today? Does it reflect the company you plan to run tomorrow? If your message has changed, that needs to […]
Starting a new business?
If you’re in the process of starting a new business, chances are you’re full of excitement and promise at the thought of your new venture. Your business is going to change your life and maybe the lives of others for the better. All you have to do is file papers for your LLC, start a […]
I’ve got my name – now what?
A branding package is created after a product or service name has been chosen. We recommend beginning with identifying how you plan to market your new venture, and then we help you decide what materials should be developed to support your marketing efforts. Typically recommended to get started are: Add ons can be: Presentation pieces […]
How often should I redesign my website?
Changing technology Of all the materials you use to market your business, the most important one to keep current is your website. Technology is being improved and updated all the time. Not only are there always new and better ways to market your business on the web, but trends in the industry can make or […]
3…2…1… Launch!
Launching something new You’ve got a new product. Or a new service. And it’s fabulous. You’ve done your market research and you’re certain it’s going to be the thing to take your business to the next level. But how do you get the word out? What’s the best way to let your existing clients know […]
When is it time to update my brand?
How long has it been since you updated your logo? Your website? Your marketing plan? Did you start your business 10 years ago and have yet to rethink your public image? Styles change. Marketing trends change. In order to stay competitive you have to keep up with the crowd. If the last time you updated […]
New finished work
It’s been a while since I’ve posted to the blog – mostly because it’s been crazy busy around Andiamo the last couple months (yay!) There are two big websites about to go live and several other smaller jobs are in the works too. I just posted several new logos to our Gallery page. But to […]
Learning to love black jelly beans
I don’t know what it was like at your house, but by a week past Easter, the only thing left in our baskets were the black jelly beans. My brother and I wouldn’t touch them with a ten foot pole, favoring the chocolate treats first, then the marshmallows, then any other color jelly bean besides […]