Starting a new business?
If you’re in the process of starting a new business, chances are you’re full of excitement and promise at the thought of your new venture. Your business is going to change your life and maybe the lives of others for the better. All you have to do is file papers for your LLC, start a […]
I’ve got my name – now what?
A branding package is created after a product or service name has been chosen. We recommend beginning with identifying how you plan to market your new venture, and then we help you decide what materials should be developed to support your marketing efforts. Typically recommended to get started are: Add ons can be: Presentation pieces […]
How often should I redesign my website?
Changing technology Of all the materials you use to market your business, the most important one to keep current is your website. Technology is being improved and updated all the time. Not only are there always new and better ways to market your business on the web, but trends in the industry can make or […]
3…2…1… Launch!
Launching something new You’ve got a new product. Or a new service. And it’s fabulous. You’ve done your market research and you’re certain it’s going to be the thing to take your business to the next level. But how do you get the word out? What’s the best way to let your existing clients know […]
When is it time to update my brand?
How long has it been since you updated your logo? Your website? Your marketing plan? Did you start your business 10 years ago and have yet to rethink your public image? Styles change. Marketing trends change. In order to stay competitive you have to keep up with the crowd. If the last time you updated […]
New finished work
It’s been a while since I’ve posted to the blog – mostly because it’s been crazy busy around Andiamo the last couple months (yay!) There are two big websites about to go live and several other smaller jobs are in the works too. I just posted several new logos to our Gallery page. But to […]
Learning to love black jelly beans
I don’t know what it was like at your house, but by a week past Easter, the only thing left in our baskets were the black jelly beans. My brother and I wouldn’t touch them with a ten foot pole, favoring the chocolate treats first, then the marshmallows, then any other color jelly bean besides […]
If you want a good logo you have to crack a few eggs
I have heard that the test of a good chef can be based on how well they can cook an egg. In the design world, the test of a good graphic designer is in their ability to create a great logo. If you’ve worked with a professional graphic designer to develop a logo, you may […]
Which came first – the logo or the marketing?
I have had a number of clients over the years approach me asking for an estimate to create a website or a brochure, or a business card design – and my first question to them is always – “do you have a logo”? It still surprises me when the response is “No.” No? You mean […]
Starbucks new logo in action
The unveiling Starbucks is celebrating their 40th anniversary this month and they’ve begun by unveiling new signage at stores in Beijing, London, Paris, New York and Seattle, and also by starting to use their new logo on packaging and cups in coffee shops around the country. (I hear they are giving away free snacks with […]