Print profile: Reasons to update your print collateral
New logo or updated brand: The first reason to update your printed collateral is if you’ve updated your logo. All of your collateral needs to reflect a consistent message, so if you’re thinking of updating your logo or your color palette, then it’s also time to update your print profile.
Outdated message or dated style: If you have collateral that is outdated in message or in style, it’s time to think about creating something new.
Effectiveness: How effective are your current materials? Have you tracked your return on investment? If you have a brochure or a catalog that has not brought the leads you had expected, it might be time to reevaluate your approach. A marketing professional can help you in researching new techniques and trends and advise you on the best route to pursue to improve effectiveness.