Rochelle Weiner Carr - 09/16/2014 - Biz tips / Branding & Design

Print profile: Reasons to update your print collateral

New logo or updated brand: The first reason to update your printed collateral is if you’ve updated your logo. All of your collateral needs to reflect a consistent message, so if you’re thinking of updating your logo or your color palette, then it’s also time to update your print profile.

Outdated message or dated style: If you have collateral that  is outdated in message or in style, it’s time to think about creating something new.

Effectiveness: How effective are your current materials? Have you tracked your return on investment? If you have a brochure or a catalog that has not brought the leads you had expected, it might be time to reevaluate your approach. A marketing professional can help you in researching new techniques and trends and advise you on the best route to pursue to improve effectiveness.

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