Rochelle Weiner Carr - 07/16/2014 - Biz tips / Branding & Design

Take offLaunching something new

You’ve got a new product. Or a new service. And it’s fabulous. You’ve done your market research and you’re certain it’s going to be the thing to take your business to the next level. But how do you get the word out? What’s the best way to let your existing clients know about your “great new thing”? More than that, how do you let the world in general in on your fabulous idea, and start pulling a profit?

There are loads of ways to do this, but the place to start is your target audience, and a marketing plan to reach that audience that is as fabulous as your new thing.

You must name your fabulousness something that grabs the attention of that target audience. Then it’s time for a logo, a website, a pr campaign, a direct marketing campaign and maybe some targeted advertising. We’ve done this many times and find it’s exciting every time. Let us help you get this thing rolling!

Whether you have a new product or new service, launching either  shares many of the same goals as starting a new company. If you’ve done your research and are confident your new venture has potential for success, the next step is considering how to represent your new baby to the world. How do you want to be perceived? Who is your target audience? Who is your competition and how are they making a success or how have they flopped? How will you emulate the successes and avoid the failures? How can today’s technology help you achieve your goals? These are all important questions but the first thing to do is jump in and get started.

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