Rochelle Weiner Carr - 08/16/2014 - Biz tips / Branding & Design

OvalLabelRibbonBestPriceGuaranteeDrawing_editA branding package is created after a product or service name has been chosen. We recommend beginning with identifying how you plan to market your new venture, and then we help you decide what materials should be developed to support your marketing efforts. Typically recommended to get started are:

  • Logo design
  • Business pack — business card, printed stationery, electronic stationery, envelopes
  • Website

Add ons can be:

  • Print brochure
  • Compliments cards and envelopes
  • Proposal kit
  • Direct Marketing campaigns
  • Print advertising
  • Internet advertising
  • Social media campaigns
  • Traditional PR campaigns
  • Capabilities brochure
  • Catalogs
  • Whitepapers
  • Email campaigns

Presentation pieces

Depending on what type of business you are in you might consider printing some presentation pieces to help in your marketing efforts. If you work in creative services this can be particularly helpful to you in prospecting new work.

We’ve created many marketing kits that are very versatile and useful in this venture, usually incorporating some sort of designed folder or envelope, along with multiple project sheets. The project sheets each feature photography of your portfolio pieces and a short description. The idea here is that as you finish new projects you can create new project sheets, and as you go after new accounts you can fill out your proposal kit with project sheets that are most appropriate to the client or project you are appealing to. This is a cost-effective way of keeping your marketing materials up to date, as you are just printing single sheets as opposed to reprinting a corporate brochure every time you have a few new projects to feature.

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