Don’t let the shark die.
A brand is a living thing. Like a shark, it needs to keep moving to stay vital. Small businesses, maybe even more than big ones, need to keep fresh. Fresh visuals are an outward sign of the vitality of your business. It shows that your business is quick to evolve with changing times. For a […]
A brand new, shiny decade
What have we learned from the 2010s? As the last decade dawned, the recession had hit many businesses smack in the face. My business was way down – most of my clients were involved directly or indirectly in the real estate market and they were seriously hurting to stay afloat. Their marketing budgets dwindled to […]
Gobble gobble…
May all hearts and bellies be full on this day.
Merry Kitschmas from Andiamo Creative
Santa, Brand Ambassador Nothing stands out in a crowd quite so much as a guy in a red suit. This Santa guy was way ahead of his time in the branding game. Speaking directly to his target audience, the man in red is distinctive in appearance, instantly recognizable and inherently connected to youthful joy and […]
Panelist of the stars
Sharing Success Panel Expert on Branding. Lincoln Park Chamber of Commerce – (some of my favorite clients!) – invited me to be a panelist in their semi annual business development forum called “Sharing Success”. The subject was digital marketing and they invited me to share my expertise in branding. Imposter syndrome Conventional wisdom says that […]
Panel Discussion on Branding and Marketing your Small Business
I am very flattered to have been chosen to be one of the panel members at Lincoln Park Chamber of Commerce (LPCC) event, Sharing Success: Marketing Tools & Strategies. We will be discussing how to effectively market a small business, including digital ads, video content and effective branding. As it happens, I also did the […]
In support of the #resist movement – a Pussyhat logo
Last year this time, I attended the 2017 Women’s March in Madison Wisconsin. I was filled with awe and patriotic spirit as I witnessed the enormous crowds of people who turned out to peacefully protest. A sea of people – many of whom were wearing these adorable pink hats – which I later found out […]
Give me the tools of the master
Yes, tools matter. The biggest complaint I get from clients who switch to my services after working with another designer is “can you get the file sizes smaller”? The problem usually lies in someone using the wrong tools. In this case, the tools refer to software choices and how they are used. It seems a […]
Branding bands, a case study
One of my clients is the new Milwaukee-based band, The Hungry Williams. (Ok, full disclosure, this is John’s band – John is my sweetie.) Being that I’m a branding and digital designer, and John has played with dozens of bands over the years, we bring unique perspectives to the endeavor of effective brand marketing for […]
JPGS and PNGS and TIFS, oh my!
Along my journey in the visual design industry, I’ve accumulated a list of best practices on handling graphic files. I find that people who do not walk this road every day tend to get confused. JPGS and PNGS and TIFS and EPS files, what to choose? How do you know you’re headed down the right […]