Fast, cheap AND great – how do you like your graphic design?
To promise great, fast and cheap as a matter of course degrades the creative process and does a disservice to the graphic design industry as a whole. You might be able to pull that kind of service out once in a blue moon, but certainly you can’t promise that every time. Creative inspiration doesn’t turn on like a light switch. And even if it could be done, it shouldn’t be done.
One stop branding shop
Branding – everyone is talking about branding these days. Do we really know what it means? Branding is finding the perfect way to say what your business does, that speaks perfectly to your target audience, to garner the best result for you as the business owner.
When is it time to update my print materials?
Updated June 14, 2026 You know that stack of brochures sitting in the corner of your office? The ones with the old logo, the phone number you haven’t had since 2019, and a photo of your previous location? Those need to go. Not in a “maybe someday” way. Now. Print materials have a shelf life […]
Is it time to update your logo?
Updated June 14, 2026 A well-designed logo shouldn’t need to be changed often. If it’s done well, it should serve your company for years — recognizable to your existing clients, memorable to new ones, and solid enough that you’re not cringing every time you hand someone a business card. But not every logo was done […]
Crafting the right message for your brand
Updated June 14, 2026 When you first launched your business, you had a message. Maybe it was crystal clear, maybe it was “we’ll figure it out as we go” — either way, something got communicated. The question worth asking now is whether that message still holds. Because companies evolve, and brands that don’t keep up […]
I’ve got my name – now what?
Updated June 14, 2026 So you’ve landed on a name. Congratulations — that’s genuinely one of the harder parts. Now comes the equally important question: what do you actually need to launch your business with a professional presence? The answer depends on your industry, your budget, and how quickly you need to be up and […]
What’s in a name?
Updated June 14, 2026 The name of your company is one of the most important decisions in starting your business. It’s obvious when you hit on a great name — memorable, distinctive, and immediately inspired. It’s equally obvious when someone has dropped the ball. Your business name is the first thing someone hears when you […]
Who are you talking to, exactly?
Updated June 14, 2026 Every design decision I make for a client is informed by one question above all others: who are we talking to? Not in a vague, “everyone who might need our services” way. Specifically. The age range, the values, the aesthetic preferences, the platform habits, the things that make them stop scrolling […]
Learning to love black jelly beans
Updated June 14, 2026 I don’t know what it was like at your house, but by a week past Easter, the only thing left in our baskets were the black jelly beans. My brother and I wouldn’t touch them with a ten foot pole, favoring the chocolate treats first, then the marshmallows, then any other […]
The creative collaboration
Updated June 14, 2026 I have been in this business long enough to have worked with some amazing clients — visionary people who are smart, savvy, decisive, and good communicators. These people understand that hiring a creative is a collaboration, and they make the whole process a pleasure. But if you’ve never worked with a […]