If you want a good logo you have to crack a few eggs
Updated June 14, 2026 I have heard that the test of a good chef can be based on how well they can cook an egg. Simple premise, high standards. In the design world, the equivalent test is the ability to create a great logo. It sounds straightforward. It isn’t. If you’ve worked with a professional […]
Which came first – the logo or the marketing?
Updated June 14, 2026 I have had a number of clients over the years approach me asking for an estimate to create a website or a brochure, or a business card design – and my first question to them is always – “do you have a logo”? It still surprises me when the response is […]
7 essential points to a good logo
Updated June 14, 2026 Most business owners these days recognize the need for a company logo. Your business card, your shop signage, your website, your packaging – all of this is your company branding and good branding starts with a good logo. Many times it’s your first impression and we all know how important that […]
How not to drive your designer around the bend
Updated June 14, 2026 If you’ve never worked with a graphic designer before, the process can feel a little mysterious. You know what you want your business to achieve. You have opinions about what looks good. But translating all of that into useful direction for a creative professional — and then knowing how to respond […]
Oh no! Did I hire a bad designer?
Updated June 14, 2026 You spent time finding the right designer. You filled out the creative brief — all those questions about your company, your audience, your goals, your taste. You paid the deposit. And now you’re looking at the first presentation thinking: is this it? Don’t freak out. First things first It is completely […]
How to choose a graphic designer
Are you in the market to hire a graphic designer but are lost as to where to start? If you don’t have connections in the industry this might seem an overwhelming task – but it doesn’t have to be. Hiring a designer is like hiring any other professional. Here are some pointers to help you […]
Are big agencies worth the money?
Updated June 14, 2026 That’s kind of like asking, “Is that Chanel bag worth the money? For those who have the money to spend and care about the status that comes with it — yes, absolutely worth it. But most small business owners have to be more careful about how they spend their marketing budget. […]
Logo newbie mistakes
Updated June 14, 2026 After all the years I’ve been working as a graphic designer, I see clients making the same mistakes over and over when developing a logo for their company. Let me name a few of the big ones. Including “Inc” or “LLC” or “.com” in the logo design Have a look at […]
Timeliness is of the essence
Updated June 14, 2026 There’s a truth I’ve held onto since the early days of running my own business: a perfect product delivered past deadline will do more damage than a decent product delivered on time. We’ve all been through it. Overwhelmed with deadlines and something’s got to give. It’s hard as a small business […]
The process of creating a logo
Updated June 14, 2026 So you need a logo. You’ve started a business, or you’ve come up with a new product or service that you know is going to be great. You’ve been working on it for a long time and it’s your baby. Now you need to find a way to get the word […]