I’ve got my name – now what?
A branding package is created after a product or service name has been chosen. We recommend beginning with identifying how you plan to market your new venture, and then we help you decide what materials should be developed to support your marketing efforts. Typically recommended to get started are: Add ons can be: Presentation pieces […]
What’s in a name?
The name of your company is one of the most important decisions in starting your business. It’s obvious when you hit on a great name. It’s memorable, it’s distinctive, and it’s immediately obvious that the idea was inspired. It’s also obvious when someone has dropped the ball in naming their company. Your business name is […]
How often should I redesign my website?
Changing technology Of all the materials you use to market your business, the most important one to keep current is your website. Technology is being improved and updated all the time. Not only are there always new and better ways to market your business on the web, but trends in the industry can make or […]
3…2…1… Launch!
Launching something new You’ve got a new product. Or a new service. And it’s fabulous. You’ve done your market research and you’re certain it’s going to be the thing to take your business to the next level. But how do you get the word out? What’s the best way to let your existing clients know […]
When is it time to update my brand?
How long has it been since you updated your logo? Your website? Your marketing plan? Did you start your business 10 years ago and have yet to rethink your public image? Styles change. Marketing trends change. In order to stay competitive you have to keep up with the crowd. If the last time you updated […]
Target audience
There are a lot of things to consider when creating your brand. One of the big ones is your target audience. If your product is say, a specialty flavor-infused vodka, you need to market that product differently than if you were selling all-natural juice boxes. Ask yourself: who are you marketing to? What are they […]
Achieving Work/Life Balance
Are you always in search of the elusive “balance” in life? My dream is to make sure all of the different compartments of life are each getting the attention they need. The reality is, most of the time, something falls by the wayside. In searching for ways to balance it all, I’ve come up with […]