Beyond the Yellow Brick Road

Colorful eyeglasses in style of classic Elton John costumes.

I’ve always been a worker bee. Despite running my own business for years now. My best days are spent hands-on: graphic design, brand illustration, and custom WordPress web design. I thrive in long-term, one-on-one client relationships, many of which have lasted for decades. That’s where the real magic happens.

Weird Ingredients

Thanks spelled out in pretzel sticks.

Life doesn’t always hand us the ideal ingredients either. But with hard work, good intentions, and plenty of heart, we can still create something truly beautiful.

How social media has affected branding design

Image collage illustrating liking a post on social media.

Social media has been with us many years now, but I still see brands who have not thought through their branding with regards to how it will look on their social pages. How will your brand mark look in a very small square or circular space? Is it legible? recognizable? Big brands have made these […]

Color matching across mediums

Color matching across mediums.

How important is it to get a color match from Pantone ink to CMYK to RGB? Do we even care any more? When I first started as a designer, the digital world was just getting started. I worked on a boxy little Macintosh desktop and big concerns at the time were whether the client could […]

Halls Be Decked.

Happy Holidays graphic featuring a stag with ornaments hanging from its antlers

May your party season be full of twinkle lights, warm cookies, and really good directions.

WYSIWYG

"Del Griffith, the Real Article" with portrait of John Candy.

“My wife likes me. My customers like me. ‘Cause I’m the real article. What you see is what you get.”

Award Winning Annual Report

Cover design of the 2021 Vivent Health Annual report, titled "Putting the Pieces Together".

I worked on retainer with Vivent Health (formerly the AIDS Resource Center of Wisconsin) for about a year as they were rebuilding their in house marketing department after pandemic lockdown. Excellent company, wonderful people to work with, a great mission – I was truly inspired by them every day. I also got to work on […]

No time to be shy

Photo of cat nibbling on a christmas tree with the message "It's Xmas, take a bite."

Who’d have thought back in March 2020 that we’d still be dealing with pandemic for the holidays in 2021? Tends to make you value your time with loved ones more than ever, and savor every minute you can with those dearest to you. May your holiday season be full of flavor and naughty kitties.

Pandemic pastime

Mockup of Milwaukee Beautiful book.

Sooooo – what did you do during pandemic lockdown? Try new recipes? Watch Netflix nonstop? Zoom with friends? Yeah, me too. Also, after about the first four months or so of lockdown I finally admitted to myself that this thing was not ending anytime soon. The spot on the couch where I’d lodged myself needed […]