Social media has been with us many years now, but I still see brands who have not thought through their branding with regards to how it will look on their social pages. How will your brand mark look in a very small square or circular space? Is it legible? recognizable? Big brands have made these adjustmetns, but I see a lot of smaller brands have been slow to think this through.
Asset library
When you start a new business or rebrand, the new normal is to create multiple versions of your brand mark to fit different kinds of spaces. You’ll develop your primary logo, perhaps it’s a stacked design. You’ll also need a mark that will be recognizable in a small profile icon space. In addition, the favicon for your website is super tiny – that needs to be designed too. You may also need a version of your logo that fits onto a single horizontal line, called “inline”. In the end, you will have a selection of marks that become your brand’s, asset library.
That’s how we do the things we do!
