Have you asked, “Is my site accessible?”

Climber eyeing the journey to the top of a mountain.

If you have to ask if it is, then most likely it is not. Digital accessibility doesn’t just happen, it doesn’t come baked in to a template site, nor does any plugin magically fix your accessibility issues just by installing it and paying the fee.

How do you like your fries?

Selection of quote marks in different fonts.

Ever notice that there are two different styles for quotes? Sometimes they’re curly, and sometimes they’re straight. Just like fries. How do you know when to use straight quotes or curly quotes?

Power in the margins

Compare the left sample with narrow margins, and the right with standard margins.

I work with a lot of entrepreneurs. Someone with an amazing idea turns it into a small business and then that business starts to grow. Most of the time, when they started out, they did everything themselves out of necessity. I get that – I do the same. I’d like to give a suggestion to […]

How social media has affected branding design

Image collage illustrating liking a post on social media.

Updated June 14, 2026 Social media has been with us long enough now that you’d think every brand would have figured this out. And yet — I still see logos squeezed into profile image spaces where they become an unreadable blob, or brand marks that look great on a business card but fall completely apart […]

Industry jargon vs plain speech

Speech bubble aggrandizing design industry jargon.

Updated June 14, 2026 I’ve been working in the design industry for a long time — most of it directly with clients, small business owners who have no idea what a “brand ecosystem” is and frankly shouldn’t have to. Because I’ve spent more time in client relationships than in agency hallways, I sometimes lose track […]

What‘s to know about site accessibility?

Colorful illustration of five diverse people holding various devices — a phone, tablet, laptop, and headphones — representing different ways people access the web.

Updated June 14, 2026 The internet should be a place for all, shouldn’t it? The American Disabilities Act (ADA) has been guiding how public spaces and buildings need to be designed for a long time now. There’s a growing conversation about whether those same principles should apply to websites — and the short answer is: […]

Mysterious cycles of productivity

A repeating cycle illustrated with a circle and arrows.

Updated June 14, 2026 Some weeks I can bang out creative project after creative project without much pause in between, moving from one thing to the next with energy to spare. Other weeks it’s like pulling teeth to accomplish even the bare minimum. The work is the same. The deadlines are the same. But something […]

Color matching across mediums

Color matching across mediums.

Updated June 14, 2026 I once finished a particularly involved branding project — the kind where you cross the finish line with a quiet sense of relief — only to get a call shortly after from the client asking why the logo colors on his printed materials didn’t match what he was seeing on screen. […]

Award Winning Annual Report

Cover design of the 2021 Vivent Health Annual report, titled "Putting the Pieces Together".

I worked on retainer with Vivent Health (formerly the AIDS Resource Center of Wisconsin) for about a year as they were rebuilding their in house marketing department after pandemic lockdown. Excellent company, wonderful people to work with, a great mission – I was truly inspired by them every day. I also got to work on […]

Falling in love and the benefit of perspective

Heart-shaped folded paper on a white background.

I think I’m in love. I can’t stop staring. I may turn away from the object of my affection for a moment or two but my eyes are inevitably drawn back to gaze upon my love. It’s hard not to want to show everyone this thing of beauty, this wonderful thing, this thing I just […]