Vintage or just old fashioned?
Does your brand feel like last year’s jeans? Technically fine, but definitely out of style? If your vibe no longer matches where your business is today, it might be time for a rebrand. Here are five signs it’s time for a glow-up.
Put your best foot forward
Everyone knows the basis of a good outfit starts with the right pair of shoes, be it hiking boots, sneakers or stilettos. The shoes can make or break the outfit. The same goes for your brand.
Have you asked, “Is my site accessible?”
If you have to ask if it is, then most likely it is not. Digital accessibility doesn’t just happen, it doesn’t come baked in to a template site, nor does any plugin magically fix your accessibility issues just by installing it and paying the fee.
How do you like your fries?
Ever notice that there are two different styles for quotes? Sometimes they’re curly, and sometimes they’re straight. Just like fries. How do you know when to use straight quotes or curly quotes?
Power in the margins
I work with a lot of entrepreneurs. Someone with an amazing idea turns it into a small business and then that business starts to grow. Most of the time, when they started out, they did everything themselves out of necessity. I get that – I do the same. I’d like to give a suggestion to […]
How social media has affected branding design
Social media has been with us many years now, but I still see brands who have not thought through their branding with regards to how it will look on their social pages. How will your brand mark look in a very small square or circular space? Is it legible? recognizable? Big brands have made these […]
Industry jargon vs plain speech
I’ve been working in the design industry, well forever. Most of it, I’ve been working as an independent – directly with my clients, small business owners. Because I’ve not worked in a lot of agencies, I sometimes lose track of industry jargon. I pick up lingo mostly from online reading – thought-leaders, bloggers, social media […]
What‘s to know about site accessibility?
The internet should be a place for all, shouldn’t it? In the US, the American Disabilities Act (ADA) has been guiding how public spaces and buildings need to be designed for a long time now. Why shouldn’t that be the same for websites? After all, your website is your place of business too, right? Shouldn’t […]
Mysterious cycles of productivity
People who deal with bipolar disorder experience a continual cycle of extreme ups and downs – the ups containing boundless energy and creativity, and the downs on the opposite end of the spectrum, depressive and low energy. Sometimes dangerously so. For people dealing with this disorder, treatment can often make a big difference – evening […]
Color matching across mediums
How important is it to get a color match from Pantone ink to CMYK to RGB? Do we even care any more? When I first started as a designer, the digital world was just getting started. I worked on a boxy little Macintosh desktop and big concerns at the time were whether the client could […]