Pivotal Strategy Consulting is a career consulting and resume writing firm, based in Chicago. After deciding on a strong name for their new company they hired Andiamo to help develop a brand to fit their service. We set off in a direction based on the idea of crossroads, taking control of your own life path, and life changing decisions. We showed three options, all playing off the "V" in the word "Pivotal".

Alternate identity concepts presented during production