Your face is Irish
Ever wonder where the beautifully styled Irish type faces came from? You see these fonts often used on signage for Irish pubs and shops, on throw pillows embroidered with charming Irish sayings, and on pretty much anything marketed as Irish or to those who romanticize the Irish. Lyrical and calligraphic, and reads instantly as nothing but Irish. […]
Ode to the Ampersand
The ampersand. The central graphic in the Andiamo Creative logo, it is a favorite mark for a typography geek like me. Originally formed by a ligature of the latin word ‘et’ which means ‘and’, it is a combination of the letters E and T. This can still be seen in some versions of the mark, depending on the font you are using:
Cool signage in Lincoln Park
I just love when people get creative. Last year, we worked extensively with Lincoln Park Chamber of Commerce to develop a new brand identity, including tons of print work, HTML emails, infographics and maps and an extensive custom-designed directory website in WordPress. This branding design project was one of my favorites in a long time. I was inspired […]
Poster Design for Urban Heroes, Urban Wood
An influential and inspiring new art show called “Urban Heroes, Urban Wood” is opening in Milwaukee in alignment with Black History Month – I designed the poster.
Does my logo need to include LLC?
Andiamo works with many small businesses, organizations and start-ups, and we typically start out developing their branding. The question inevitably comes up as we begin logo work – does my logo need to include LLC? does my logo need to include Inc? Ltd? The answer is a resounding “NO.” Nothing makes you look more rink-dink than making a mistake like that.
One stop branding shop
Branding – everyone is talking about branding these days. Do we really know what it means? Branding is finding the perfect way to say what your business does, that speaks perfectly to your target audience, to garner the best result for you as the business owner.
When is it time to update my print materials?
Print profile: Reasons to update your print collateral New logo or updated brand: The first reason to update your printed collateral is if you’ve updated your logo. All of your collateral needs to reflect a consistent message, so if you’re thinking of updating your logo or your color palette, then it’s also time to update […]
Mark + Color = Brand
Logo and color palette A well-designed logo shouldn’t need to be changed often. If it’s done well, it should be a lasting brand for your company that is recognizable to your clients and memorable to your potential clients. However, if you started your company on a shoestring and hired your neighbor’s kid who was good […]
United States of Infographics
Infographic have taken us by storm. Everywhere I look they are popping up – across all different kinds of media: TV news, newspapers, blogs, internet news, etc. And for good reason. They tell the story. Hard to say, but I think infographics first gained popularity via USA Today. Many times over the years clients have […]
Crafting the right message for your brand
When you first started your company, did you take the time to define and target your message? If you did, how has that message changed over the years? Does it still reflect the company you’re running today? Does it reflect the company you plan to run tomorrow? If your message has changed, that needs to […]