White is a Color. Pantone Says So.
In a world of CMYK printing, where full-color runs have never been cheaper, there’s a better word for white. It’s called “paper”.
A 2000-Year-Old Brand
Meet the ampersand — a mark invented in ancient Rome that’s morphed through centuries of design and still feels effortless today. Read how this tiny ligature’s long history proves the smartest brands evolve their look while keeping their core intact.
Vintage or just old fashioned?
Does your brand feel like your previous favorite pair of jeans? Technically fine, but no longer vibing? If your brand no longer matches where your business is today, it might be time for a review. Here are five signs it’s time for a glow-up.
Put your best foot forward
Everyone knows the basis of a good outfit starts with the right pair of shoes, be it hiking boots, sneakers or stilettos. The shoes can make or break the outfit. The same goes for your brand.
How do you like your fries?
Ever notice that there are two different styles for quotes? Sometimes they’re curly, and sometimes they’re straight. Just like fries. How do you know when to use straight quotes or curly quotes?
Power in the margins
I work with a lot of entrepreneurs. Someone with an amazing idea turns it into a small business and then that business starts to grow. Most of the time, when they started out, they did everything themselves out of necessity. I get that – I do the same. I’d like to give a suggestion to […]
Industry jargon vs plain speech
I’ve been working in the design industry, well forever. Most of it, I’ve been working as an independent – directly with my clients, small business owners. Because I’ve not worked in a lot of agencies, I sometimes lose track of industry jargon. I pick up lingo mostly from online reading – thought-leaders, bloggers, social media […]
Hungry Williams coasters now collectibles on EBay.
Hilarious and awesome. Someone is selling Hungry Williams beer coasters on Ebay as collectibles. Love it! Don’t know the seller but looks like an industrious Milwaukeean with very good taste. Full disclosure, the The Hungry Williams is my husband John’s band. The band was formed about 4 years ago and they’ve been gathering steam in […]
Marketing in the Time of Pandemic
My clients rock. With the onset of this pandemic, many business plans have been thrown out the window. The normal way of doing things is changed, maybe forever. Businesses are looking for ways forward, a way to make things work within the new parameters. I’m proud to share three projects I’ve been working on with […]
New times, new brand
2020, you are a pip. I have been working from home since forever, but suddenly the rest of the world is too. We are learning a new way to live in the era of COVID-19, and smart businesses are responding in all kinds of ways. As a brand designer, I thought a good place to […]