Thoughts & Ideas

Black jelly beans on a pink background.

Learning to love black jelly beans
This is the sign you've been looking for, written in neon.

The creative collaboration
A cracked eggshell with tally marks drawn on the inside, surrounded by small white flowers and bird footprints on a bright green background, illustrating the idea that good results require a process.

If you want a good logo you have to crack a few eggs
Illustration showing a cart being pushed by a horse.

Which came first – the logo or the marketing?
Sad face to smiling face, 5 levels of reviews.

Cheat sheet for a good website
One star out of five is not a good review.

Pet peeves in website design
Shaka hand gesture illustration with a "Good Vibes" badge on the palm.

7 essential points to a good logo
A small silhouetted figure strains to carry a towering stack of speech bubbles, suggesting the weight of too much feedback and miscommunication in a creative project.

How not to drive your designer around the bend
Two rows of vintage wooden letterpress blocks arranged to spell "design" — with the overlapping middle letters reading "si si si" — in warm earth tones, suggesting the craft and iterative nature of the design process.

Oh no! Did I hire a bad designer?
Loose sketch of a check list on a clip board.

How to choose a graphic designer
A black silhouette of a hand parting a pair of gold fringed curtains to reveal the darkness behind, illustrating the idea that what you see at a big agency isn't always what you get.

Are big agencies worth the money?
Illustration of a woman riding a giant pencil like a rocket through the clouds, looking through binoculars.Illustration of a woman riding a giant pencil like a rocket through the clouds, looking through binoculars.

Logo newbie mistakes
I really need a day between Saturday and Sunday printed on a coffee mug.

Timeliness is of the essence
Paper strewn on the floor, working out the process.

The process of creating a logo