Thoughts & Ideas

Black and white mouth open as if in mid sentence.

Paying into the Good Faith Fund
Illustration of hand holding up a business card with a question mark.

When is it time to update my print materials?
Typsetter's blocks spelling out "Design"

Mark + Color = Brand
Group of people and speech bubbles.

United States of Infographics
Man holding tin cans to his ears.

Crafting the right message for your brand
Create a new business.

Starting a new business?
Sketch of a check list.

I’ve got my name – now what?
Wood blocks spelling out "Who Are You?"

What’s in a name?
WWW thought bubbles.

How often should I redesign my website?
Brand ideas in an illustrated light bulb.

When is it time to update my brand?
Silhouette of a crowd of people watching a light show.

Target audience
Transformation from a caterpillar to a butterfly.

Changing the face of business
Bowl of black jelly beans.

Learning to love black jelly beans
This is the sign you've been looking for, written in neon.

The creative collaboration
Cracked egg on table.

If you want a good logo you have to crack a few eggs
Donkey held aloft by an overly heavy wagon load.

Which came first – the logo or the marketing?
Sad face to smiling face, 5 levels of reviews.

Cheat sheet for a good website
One star out of five is not a good review.

Pet peeves in website design
Good vibes only written into sand at beach.

6 essential points to a good logo
Choice of apples or potato chips.

Choose the right creative
Design blocks in wood.

Oh no! Did I hire a bad designer?
Sketch of a check list.

How to choose a graphic designer
Bottlecap with message, follow your current path.

Are big agencies worth the money?
Taking steps up the stairs in bright orange sneakers.

Logo newbie mistakes