Target audience
There are a lot of things to consider when creating your brand. One of the big ones is your target audience. If your product is say, a specialty flavor-infused vodka, you need to market that product differently than if you were selling all-natural juice boxes. Ask yourself: who are you marketing to? What are they […]
New finished work
It’s been a while since I’ve posted to the blog – mostly because it’s been crazy busy around Andiamo the last couple months (yay!) There are two big websites about to go live and several other smaller jobs are in the works too. I just posted several new logos to our Gallery page. But to […]
Top 15 to-dos from CFC2011
Whew! I’ve been furiously taking notes for the last two days… What a whirlwind. You see, I just got back from How Magazine’s Creative Freelancer Conference. True to my first attendance in 2008, I have returned inspired and motivated to work on my business as well as equipped with lots of great ideas to help […]
Changing the face of business
Business owners, I am curious. What, if anything, have you changed in your business to accommodate the recession? As the market has changed over the last few years I have had to rethink a lot of the ways I do business – my rate structure, my vendors, my marketing, my service offerings… all are under […]
Learning to love black jelly beans
I don’t know what it was like at your house, but by a week past Easter, the only thing left in our baskets were the black jelly beans. My brother and I wouldn’t touch them with a ten foot pole, favoring the chocolate treats first, then the marshmallows, then any other color jelly bean besides […]
The creative collaboration
I have been in this business a long time. I have worked with some amazing clients – visionary people who are smart, savvy, decisive, and good communicators. These people understand that hiring a creative to work on a project for you is a collaboration, and they make great clients. However, if you’ve never worked with […]
If you want a good logo you have to crack a few eggs
I have heard that the test of a good chef can be based on how well they can cook an egg. In the design world, the test of a good graphic designer is in their ability to create a great logo. If you’ve worked with a professional graphic designer to develop a logo, you may […]
Which came first – the logo or the marketing?
I have had a number of clients over the years approach me asking for an estimate to create a website or a brochure, or a business card design – and my first question to them is always – “do you have a logo”? It still surprises me when the response is “No.” No? You mean […]
Starbucks new logo in action
The unveiling Starbucks is celebrating their 40th anniversary this month and they’ve begun by unveiling new signage at stores in Beijing, London, Paris, New York and Seattle, and also by starting to use their new logo on packaging and cups in coffee shops around the country. (I hear they are giving away free snacks with […]
NBC Universal’s new logo – nothing to quack about
In honor of their recent merge with Comcast, NBC Universal has unveiled a new logo, and from this designer’s opinion, it’s a flap… I mean a flop. The new logo is just for internal uses so we average folk probably won’t be seeing it in use too much, but I have to say, pretty boring! […]