The Florence Elston Inn & Conference Center Logo

The Florence Elston Inn & Conference Center, located on the campus of Sweet Briar College, native wildlife and foliage are a big part of the ambience, and trees were the main creative direction in creating a new logo for the space. We presented 2 concepts, as shown below.

Logo design featuring overlapping transparent trees.
Logo option presented for the conference center featuring trees shaped from chevrons.

Related Projects

Third Coast logo icon forms waves from the negative space of the number 3 on it's side.

3rd Coast Logo
Brand identity design for Wavelength, an educational comedy troupe.

Branding Design for Educational Comedy Troupe
Windy City Knitting logo featuring the Hancock Tower as a spool of yarn.

Brand Design for Chicago Knitting Guild
Studio One Dance Theatre logo featuring girl dancing with ribbons.

Branding for Children’s Dance School