Beyond the Yellow Brick Road

Colorful eyeglasses in style of classic Elton John costumes.

I’ve always been a worker bee. Despite running my own business for years now. My best days are spent hands-on: graphic design, brand illustration, and custom WordPress web design. I thrive in long-term, one-on-one client relationships, many of which have lasted for decades. That’s where the real magic happens.

Vintage or just old fashioned?

Layflat vintage denim jeans with the Andiamo ampersand logo on the label.

Does your brand feel like your previous favorite pair of jeans? Technically fine, but no longer vibing? If your brand no longer matches where your business is today, it might be time for a review. Here are five signs it’s time for a glow-up.

Put your best foot forward

Three pairs of legs wearing stiletto heels, the one in the center wearing bright pink bobby socks patterned with the Andiamo Creative ampersand logo.

Everyone knows the basis of a good outfit starts with the right pair of shoes, be it hiking boots, sneakers or stilettos. The shoes can make or break the outfit. The same goes for your brand.

Have you asked, “Is my site accessible?”

Climber eyeing the journey to the top of a mountain.

If you have to ask if it is, then most likely it is not. Digital accessibility doesn’t just happen, it doesn’t come baked in to a template site, nor does any plugin magically fix your accessibility issues just by installing it and paying the fee.

What‘s to know about site accessibility?

Colorful illustration of five diverse people holding various devices — a phone, tablet, laptop, and headphones — representing different ways people access the web.

Updated June 14, 2026 The internet should be a place for all, shouldn’t it? The American Disabilities Act (ADA) has been guiding how public spaces and buildings need to be designed for a long time now. There’s a growing conversation about whether those same principles should apply to websites — and the short answer is: […]

Design and puzzles – my favorite things

Andiamo logo shown as a jigsaw puzzle.

I’ve always loved puzzles – jigsaw, crossword, word games, whatever you’ve got. I think that’s one of the things that makes me passionate about design. Every design project is a puzzle – a problem-solving exercise. The pursuit of the answer is fun – and finding the right answer can be incredibly satisfying. Design and puzzles […]

JPGS and PNGS and TIFS, oh my!

Humorous parody of Dorothy, Tin Man, Lion and Scarecrow from the Wizard of Oz, cowering in fear, shouting "JPGS and PNGS and TIFS, oh my!"

Updated June 14, 2026 Along my journey in the visual design industry, I’ve accumulated a list of best practices on handling graphic files. I find that people who do not walk this road every day tend to get confused. JPGS and PNGS and TIFS and EPS files, what to choose? How do you know you’re […]

How often should I redesign my website?

Illustration of a small figure leaping across a gap with the help of a giant hand acting as a bridge, suggesting the support needed to make a significant transition.

Updated June 14, 2026 Your website is the hardest working member of your marketing team. It’s available around the clock, it’s usually the first impression a potential client gets of your business, and unlike a brochure or a business card, it’s expected to do a lot — look great, load fast, work on every device, […]

Who are you talking to, exactly?

Silhouette of a crowd of people watching a light show.

Updated June 14, 2026 Every design decision I make for a client is informed by one question above all others: who are we talking to? Not in a vague, “everyone who might need our services” way. Specifically. The age range, the values, the aesthetic preferences, the platform habits, the things that make them stop scrolling […]