Thoughts & Ideas

House balancing on the edge of an embankment.

Achieving Work/Life Balance
Bottlecap with message, follow your current path.

Are big agencies worth the money?
Garden gnome holding sign that says "Go Away".

Crowdsourcing and why we hate it
Do Something Great written out in neon.

Final word on the Gap and their new logo
Woman with megaphone.

The Gap logo – spoke too soon?
Gap logo concept using whitespace.

The Gap’s new logo – dismal design or primo pr?
Taking steps up the stairs in bright orange sneakers.

Logo newbie mistakes
I really need a day between Saturday and Sunday printed on a coffee mug.

Timeliness is of the essence
Paper strewn on the floor, working out the process.

The process of creating a logo