Chicago is full of neighborhoods, each with its own personality. Sheridan Station Corridor is the area immediately around the Sheridan red line L stop. This neighborhood association has recently stepped up it’s marketing efforts and hired Andiamo to develop a logo to represent them that would be used on street pole signage throughout the area. We came up with several concepts as shown above, ending up with a double illustration of the neighborhood (shown in the first two images) that would be placed on opposite sides of the pole banners.
Neighborhood Association Logo

Final logo, day scene

Alternate logos presented during design phase.


