Neighborhood Association Logo

Chicago is full of neighborhoods, each with its own personality. Sheridan Station Corridor is the area immediately around the Sheridan red line L stop. This neighborhood association has recently stepped up it's marketing efforts and hired Andiamo to develop a logo to represent them that would be used on street pole signage throughout the area. We came up with several concepts as shown above, ending up with a double illustration of the neighborhood (shown in the first two images) that would be placed on opposite sides of the pole banners.