Andiamo Creative led a full rebrand for the Lincoln Park Chamber of Commerce, a busy, high-energy chamber serving the Lincoln Park neighborhood in Chicago. The new identity replaced the Chamber’s previous look with a fresh attitude built around the message “Lincoln Park – Make It Yours,” designed to speak to three audiences at once: current and prospective Chamber members, visitors exploring Lincoln Park, and the neighborhood’s residents.
The final logo, shown below, draws its inspiration from Chicago architect Jeanne Gang’s Bentwood Pavilion, one of Lincoln Park’s most photographed structures. The installation captures the intersection of community, culture, and business that the Chamber works to promote, making it the natural starting point for a mark meant to represent the LPCC. A selection of other concepts developed along the way is also shown below.
The full scope of work included brand strategy and logo design, an extensive print collateral system, a suite of email templates, signage standards, and a robust WordPress website integrated with ChamberMaster, the third-party platform that manages the Chamber’s membership and directory.
