How to choose a graphic designer
Are you in the market to hire a graphic designer but are lost as to where to start? If you don’t have connections in the industry this might seem an overwhelming task – but it doesn’t have to be. Hiring a designer is like hiring any other professional. Here are some pointers to help you […]
The history of a brand: Starbucks new logo
Ok – now this is what a redesign is all about. Starbucks recently announced their new logo in celebration of their 40th anniversary. In the last 40 years they’ve built themselves into an international powerhouse and now they are showcasing the 4th iteration of their iconic mermaid logo. First draft Their first logo was created […]
Are big agencies worth the money?
That’s kind of like asking, “Is that Chanel bag worth the money?” For those who have the money to spend, and for those who care about status, then yes. Worth the money. But most of us – particularly these days – have to be more careful with how we spend. That’s not to say that […]
Crowdsourcing and why we hate it
Down with crowdsourcing If you’re not familiar with the term, crowdsourcing is a much debated social media technique where a company sends out an open call to the internet requesting, for an example, a logo design for their new brand. Then, once hundreds of designs have rolled in they choose from these designs and pay […]
Logo newbie mistakes
After all the years I’ve been working as a graphic designer, I see clients making the same mistakes over and over when developing a logo for their company. Let me name a few of the big ones: Including “Inc” or “LLC” or “.com” in the logo design Have a look at Coca-Cola. Do they have […]
Timeliness is of the essence
I was reading “The Four Hour Work Week” by Tim Ferriss and I was very much inspired by a particular line: “Perfect products delivered past deadline kill companies faster than decent products delivered on time.” We’ve all been through it. Overwhelmed with deadlines and something’s got to give. It’s hard as a small business owner […]
The process of creating a logo
So you need a logo. You’ve started a business, or you’ve come up with a new product or service and it’s fantastic – a sure-fire money-maker. You’ve been working on it for a long time and it’s your baby. You know how great your baby is but you also know you need to find a […]