The Gap’s new logo – dismal design or primo pr?
Ok – the graphic design community is in a big uproar over the new Gap logo. And OH BOY do I have to agree. I’ve been telling clients for years that a successful logo is distinctive, simple in design, unique, and distinguishes the company from the competition. It should work in black and white, in […]
Logo newbie mistakes
After all the years I’ve been working as a graphic designer, I see clients making the same mistakes over and over when developing a logo for their company. Let me name a few of the big ones: Including “Inc” or “LLC” or “.com” in the logo design Have a look at Coca-Cola. Do they have […]
The process of creating a logo
So you need a logo. You’ve started a business, or you’ve come up with a new product or service and it’s fantastic – a sure-fire money-maker. You’ve been working on it for a long time and it’s your baby. You know how great your baby is but you also know you need to find a […]