Thoughts & Ideas

Cracked egg on table.

If you want a good logo you have to crack a few eggs

April 15
Donkey held aloft by an overly heavy wagon load.

Which came first – the logo or the marketing?

April 15
Starbucks unveils a new streamlined logo.

Starbucks new logo in action

March 9
Sad face to smiling face, 5 levels of reviews.

Cheat sheet for a good website

February 10
One star out of five is not a good review.

Pet peeves in website design

February 6
Good vibes only written into sand at beach.

6 essential points to a good logo

January 20
Choice of apples or potato chips.

Choose the right creative

January 17
Design blocks in wood.

Oh no! Did I hire a bad designer?

January 16
Sketch of a check list.

How to choose a graphic designer

January 16
House balancing on the edge of an embankment.

Achieving Work/Life Balance

November 24
Bottlecap with message, follow your current path.

Are big agencies worth the money?

November 4
Garden gnome holding sign that says "Go Away".

Crowdsourcing and why we hate it

November 2
Do Something Great written out in neon.

Final word on the Gap and their new logo

October 15
Woman with megaphone.

The Gap logo – spoke too soon?

October 12
Gap logo concept using whitespace.

The Gap’s new logo – dismal design or primo pr?

October 11
Taking steps up the stairs in bright orange sneakers.

Logo newbie mistakes

September 17
I really need a day between Saturday and Sunday printed on a coffee mug.

Timeliness is of the essence

September 9
Paper strewn on the floor, working out the process.

The process of creating a logo

September 1