The Lincoln Park Chamber of Commerce was bringing back its annual Cravings on Clark tasting crawl after a pandemic hiatus — and wanted a fresh look that matched the event’s energy without abandoning its history. The logo I developed for them centers on a fork and spoon in dynamic angles, with a background texture suggesting city blocks and street paths. A negative-space shape echoing a folded paper napkin ties the food theme together without spelling it out.
From there, the project expanded into a full suite of event materials: a direct-mail postcard, a promotional poster, wayfinding signage to guide attendees along the crawl route, a tasting guide with a stop map, and digital graphics for social media and the website.
