The creative collaboration
I have been in this business a long time. I have worked with some amazing clients – visionary people who are smart, savvy, decisive, and good communicators. These people understand that hiring a creative to work on a project for you is a collaboration, and they make great clients. However, if you’ve never worked with […]
If you want a good logo you have to crack a few eggs
I have heard that the test of a good chef can be based on how well they can cook an egg. In the design world, the test of a good graphic designer is in their ability to create a great logo. If you’ve worked with a professional graphic designer to develop a logo, you may […]
Which came first – the logo or the marketing?
I have had a number of clients over the years approach me asking for an estimate to create a website or a brochure, or a business card design – and my first question to them is always – “do you have a logo”? It still surprises me when the response is “No.” No? You mean […]