02 Jun Do You Still Know SEO – title tags & metadata favored over list tags
Recently I have discovered a fantastic blog making me question how well I am utilizing SEO. Titles & metadata are far more critical than those old, sparingly used list tags (however, yes, we still use them).
When writing SEO you have to consider two streams of thought:
- What would I search for when looking for…
- What would search engines favor when looking for…
The best way I have seen this surmised was in an article for my new favorite business blog, New Media Campaigns. Essentially, the best title tags are those that offer an eye catching section followed by an information, detailed section. Consider the following title offered in the reference article from the Wall Street Journal.
Video Kills the Radio Czar
CEO is Second NPR Executive to Resign Following Activist’s Sting Operation
This title grabs the reader’s attention with the fun pun at the beginning “Video Kills the Radio Czar,” (ever heard Video Killed the Radio Star?) and still pleases the search engine spiders through the detailed portion of the title tag “”CEO is Second NPR Executive to Resign Following Activist’s Sting Operation.” Good title tags are between 40 – 70 characters. Do not sell yourself short with title tags.
Similarly, meta descriptions (even those specific for facebook, google+ and so on) require specific relevance to the page or article at hand but still need to be eye grabbers from the get go. Optimally use all your fields and keep considering those two questions.
These thoughts & considerations for title tags and meta data need to be omnipresent throughout the site for every description, title tag, alternate title, etc. No need to focus on the list tags.
Take these thoughts with you on the copywriting road of your website and you will find that you not only still know how to keep good SEO (and the importance of titles, metadate and more) but know how to keep it creative.