Social Signals and SEO

Social Signals and SEO

iStock_000015541784XSmall-300x227A continuation from the lucky read, ShamROCKED SEO, this article focuses on the influence of social signals on your web ranking returns. “Hold on! What are social signals?”

Social signals are informative numbers centering around a social media platform, e.g. followers on Twitter, subscribers to a blog, likes on Facebook, etc.

Despite earlier thought (years and years ago in a galaxy far away) that social signals had little to do with returns, the contrary has become evident. According to a late 2012 article from the Daily SEO Blog among the highest influential social signals is Facebook shares. While it is great to have a high number of likes for you company Facebook page it is even more important that people are share your content regularly. The more the merrier.

That said, recently I truly took a “more the merrier,” mentality with social media. In the past week I created an account with Tumblr, The New Myspace and Pinterest. Why? I figure an abundance of opportunities for connection equals increased readers for my personal blog and all my associated projects. Tumblr is great in that it provides a great click to connect icon for all my social media including (hold your breath) the following:

  • Twitter
  • Facebook
  • Vimeo
  • YouTube
  • Flickr
  • Pinterest
  • Myspace
  • Soundcloud
  • Foursquare
  • Google+
  • Linkedin

Considering all of this web content containing my name, I’m still not the highest ranking Nicholas in the Google world. However, with any search one must take into account the three golden words, relevance, prominence and distance. I’d explain these words at length but it is best delivered from Google Product Manager Jeremy Sussman. Watch it here.

Much to my surprise while reading around the web for SEO news I failed to find much on what I consider to be a great social signal, the check-in. Originated by Foursquare, the check-in has spread though various social media platforms and is an excellent way to effortlessly advertise but does it influence SEO? Going back to our three golden rules it’s logical to assume that check-ins could have a high impact on prominence; it’s what I call local popularity. Your company and will find that once your relevance is established and your company set in stone (literally), relevance and distance will be two factors that will not change significantly (unless of course you’re re-branding). Yet, you can influence prominence!

And if it’s re-branding your after, don’t bounce from this page and “check-in” later for more SEO signals.

Nicholas Dale Taylor
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