Managing Social Media – Buff it with Buffer

Managing Social Media – Buff it with Buffer

Managing social media can be such a time-consumer. You can manage your content a little more effectively by utilizing one of the many social media content managing platforms out there. This article reviews one of them.

Have You Heard of Buffer?

Buffer is an application designed to manage your social media content. With well over a million users Buffer is an excellent option enjoyed by many social media users.

What Platforms Do They Manage?

Currently, you can connect a buffer account with the following social media options:

  • Facebook Pages
  • Facebook Profiles
  • Facebook Groups
  • Twitter
  • LinkedIn Profiles
  • LinkedIn Groups
  • LinkedIn Company Pages
  • Profiles
  • Google+ Pages

With a free Buffer account you can connect manage one option per social media platform (one Facebook page or profile or group AND one twitter AND etc. up to five). Upgrading to a business account allows you to connect 10 different accounts.

How Does it Work?

Well, think of it as standing in line. You know when you sign in to Facebook and then sign in to Twitter and then the next one and so forth to manage all of your pages? Cut all that out.

After signing in to buffer you can create a queue specific to any of your social media accounts assign to multiple accounts. This is a huge time saver. Now let’s look at some of the bigger bells and whistles.

All your content stands in line waiting for their turn.

Time Released Content

Taking advantage of time released content is great. By releasing posts at certain times throughout the day you can eventually determine which times are right for your brand. Posts released at 11:14 might for some reason be performing better than posts released at 11:49.

Find what works for you. Maybe you release 4 posts per day on Twitter but only three on Facebook. Perhaps picture posts work better for you than inspirational quotes. Or perhaps you need to adjust what time certain types of posts are released. Play around with it to see what content works best at what times.

Keep up this pattern and you will be optimizing your posts in a matter of months.

In App Social Media Analytics

Upgrading to an “awesome” account will allow for even more bells and whistles. Buffer for business allows you access to all of your analytics in one space so you can better understand your reach and your audience.

Buffer for business also allows for you to handle multiple team members and manage their roles and contributions.

Re-Buffer That Stuff

If you notice a post performed well re-buffer it! By clicking one little button an individual post can be recycled into your queue. Maybe you want to adjust the time release for this content, maybe you don’t. It’s one of the best ways to keep up with managing social media.

A Friendly Staff!

Have questions regarding your Buffer account or just want to know a few more details, ask away. Visit the Buffer page and you can chat with someone live. It is very fast and efficient.

It’s free so you should give Buffer a try and have fun managing social media!

Nicholas Dale Taylor
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