Andiamo Creative recently completed a full rebrand of Lincoln Park Chamber of Commerce, a busy and high-powered chamber in Chicago. We replaced their previous brand identity with a fresh new attitude reflected in the message “Lincoln Park – Make It Yours”. Their new brand is designed to speak to their three target audiences at once – current and potential members of the chamber, tourists and visitors to Lincoln Park, and neighborhood residents.
The logo shown above – the final selection – was inspired by Chicago architect Jeanne Gang’s Bentwood Pavilion, is one of Lincoln Park’s most photographed structures. The installation represents the intersection of community, culture and business that the LPCC strives to promote. It was the perfect inspiration for the new mark created to represent the LPCC. Also shown are other logos developed during the creation of this final mark.
Other work completed included branding design, extensive print work, multiple email templates, signage, and an enormous WordPress website fed in part through ChamberMaster, a third party system that manages their membership and directory.