Ad campaign for concrete additive

Digital, Print

The patented PREVent-C® technology by the Construction Products Group (CPG) of Premier Magnesia is a shrinkage-reducing and crack-control concrete admixture. Premier Magnesia, a client of Gravity Marketing, was looking to promote their one-of-a-kind product to their target audience. In partnership with Gravity, Andiamo created a series of print ads, digital ads, and advertorials, placed in trade publications and sites to effectively target their audience.