15 Apr New Logos and No Logos
April is time for Spring and it looks as if some companies are springing forth with new logos. However, some brands might find themselves without any logo for show.
The biggest brand in logo news is Doritos. That’s right, a crunchy snack that has been with us since 1964 is getting a new do straight from Hornall Anderson. The new design is a great change. It is sharper, cleaner and far more impactful. According to the many of hours of research studying graphic trends across sports, gaming, music and more, this was not a hasty decision. In the article Doritoes Goes Global here is what Doritoes Brand Manager Taylor Jenkins had to say about it:
“We are thrilled with the new disign as it is our first step towards embracing a unified global positioning for Doritoes.”
I wonder what other logos around the globe are in the midst of a brand transition.
Right here at home in Chicago our very own Cubs are considering an updated or entirely revamped brand for 2014 to commemorate the 100th year anniversary of Wrigley Field. How would the hardcore fans feel about a change to the logos, uniforms and all around Cubby brand? We feel that this hits a little to close to home and will have to be discussed at length in a later article. Continuing with controversy I must bring your attention to some not so new news that certainly stopped me in my online tracks. Hop around the globe with me.
Later last year in Australia big name brands found themselves, to coin a phrase, logoless. Plain packaging cigarettes has happened as companies can no longer display logos and in some cases must contain photos displaying the negative effects smoking has on the body (teeth, skin, etc.). What fascinates me is not the surrounding litigious action or response from the public but the sheer fact that everyone knows beyond the shadow of a doubt, consumers and controlling interests alike, the lack of a logo means less sales.
Bottom line, the eye is attracted to shiny things, colors and shapes that pop and pristine packaging. Logos influence profit. Whether your product is a delicious snack, a timeless game or an alternative of choice your logo ties your brand together.
Will yours be creative?