Author: Rochelle Weiner Carr

When I leaped into self-employment - 22 years ago this month - I didn't know what to expect. But I was full of hope. Hoping for the best I hoped that I could make this work. I hoped that there would be more ups than downs....

According to Merriam Webster, in the 1860s a 'dead line' was a line within or around a prison. Prisoners would be shot for crossing the 'dead line'. We can all relate to the anxiety and panic associated with missing a deadline. Our world revolves around the...

What have we learned from the 2010s? As the last decade dawned, the recession had hit many businesses smack in the face. My business was way down - most of my clients were involved directly or indirectly in the real estate market and they were seriously...

This is pretty cool news. My talented friend Kate just wrote a book. It's a book that would have been very helpful to me had I read it as a younger person, but it is still very helpful now. Kate Kramer is a lecturer in...

Santa, Brand Ambassador Nothing stands out in a crowd quite so much as a guy in a red suit.  This Santa guy was way ahead of his time in the branding game. Speaking directly to his target audience, the man in red is distinctive in appearance, instantly...

I am very flattered to have been chosen to be one of the panel members at Lincoln Park Chamber of Commerce (LPCC) event, Sharing Success: Marketing Tools & Strategies. We will be discussing how to effectively market a small business, including digital ads, video content...

I don't usually post about my other life as a painter within this site, but I wanted to announce something I am very excited about. On Friday, August 24, 2018, the Milwaukee Bucks permanent art collection at the Fiserv Forum was unveiled. I was lucky enough to be...

Yes, tools matter. The biggest complaint I get from clients who switch to my services after working with another designer is "can you get the file sizes smaller"? The problem usually lies in someone using the wrong tools. In this case, the tools refer to software...

I've always loved puzzles - jigsaw, crossword, word games, whatever you've got. I think that's one of the things that makes me passionate about design. Every design project is a puzzle - a problem-solving exercise. The pursuit of the answer is fun - and finding...