White is a Color. Pantone Says So.
In a world of CMYK printing, where full-color runs have never been cheaper, there’s a better word for white. It’s called “paper”.
Weird Ingredients
Life doesn’t always hand us the ideal ingredients either. But with hard work, good intentions, and plenty of heart, we can still create something truly beautiful.
A 2000-Year-Old Brand
Meet the ampersand — a mark invented in ancient Rome that’s morphed through centuries of design and still feels effortless today. Read how this tiny ligature’s long history proves the smartest brands evolve their look while keeping their core intact.
Vintage or just old fashioned?
Does your brand feel like your previous favorite pair of jeans? Technically fine, but no longer vibing? If your brand no longer matches where your business is today, it might be time for a review. Here are five signs it’s time for a glow-up.
Put your best foot forward
Everyone knows the basis of a good outfit starts with the right pair of shoes, be it hiking boots, sneakers or stilettos. The shoes can make or break the outfit. The same goes for your brand.
Have you asked, “Is my site accessible?”
If you have to ask if it is, then most likely it is not. Digital accessibility doesn’t just happen, it doesn’t come baked in to a template site, nor does any plugin magically fix your accessibility issues just by installing it and paying the fee.
How do you like your fries?
Ever notice that there are two different styles for quotes? Sometimes they’re curly, and sometimes they’re straight. Just like fries. How do you know when to use straight quotes or curly quotes?
Power in the margins
I work with a lot of entrepreneurs. Someone with an amazing idea turns it into a small business and then that business starts to grow. Most of the time, when they started out, they did everything themselves out of necessity. I get that – I do the same. I’d like to give a suggestion to […]
How social media has affected branding design
Social media has been with us many years now, but I still see brands who have not thought through their branding with regards to how it will look on their social pages. How will your brand mark look in a very small square or circular space? Is it legible? recognizable? Big brands have made these […]
Industry jargon vs plain speech
I’ve been working in the design industry, well forever. Most of it, I’ve been working as an independent – directly with my clients, small business owners. Because I’ve not worked in a lot of agencies, I sometimes lose track of industry jargon. I pick up lingo mostly from online reading – thought-leaders, bloggers, social media […]