The history of a brand: Starbucks new logo

5 Comments
  • Emily
    Posted at 17:18h, 13 January Reply

    I love your coverage of this, I have always been fascinated by the Starbucks logo and brand. (Instigated by an addition that set in very early in my life in the suburbs of Kansas 😉 )

    As a longtime advocate, I have a little bit of separation anxiety about something I have loved so much changing, but as a designer I am really excited to see where they go with this. I am thankful to Starbucks for revolutionizing an era as far as business strategy goes, and quite frankly, I would like to see them do it again.

    Thanks for blogging, Rochelle, really enjoyable.

    • Rochelle Weiner
      Posted at 17:22h, 13 January Reply

      Thanks Emily! nice of you to comment! I’m going to be watching closely to see how they roll this out – should be good! 🙂

  • Sergio
    Posted at 18:52h, 13 January Reply

    I find it interesting how Starbucks has effectively focused at each revision on the bust of the siren. Check out this link for further analysis of the redesign: http://alturl.com/6hnub

    • Rochelle Weiner
      Posted at 19:05h, 13 January Reply

      Interesting link, Sergio – thank you.

  • Monex
    Posted at 00:50h, 02 February Reply

    Great move first off all Starbucks puts emphasis on the fact that they sell more than just coffee. I like the Ringer and the bold two-color look..I think had they changed the logo to one-color as is and then dropped the name or kept it with the name it would be fine too…I understand what they are doing dropping a color and especially their name means the logo can be used in greater spaces patterns. Plus this is for saying they are more than just overpriced coffeethey sell overpriced pastries too.

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