FMG Diamonds – a diamond wholesale business located in the middle of Chicago’s diamond district was in need of a rebrand. They had recently purchased the business and the while the old brand had a long history, there was no internet presence at all. They were looking to update and freshen their brand to appeal to a new clientele and develop a website where shoppers could browse and be inspired to come in for an in person consultation. We designed a logo featuring a sparking diamond, in a purple palette to suggest the royal treatment that they offer all their customers. The website, created in WordPress and custom designed to enhance their brand, allows for large close up shots of their sample pieces and a strong call to action on each page.