Wudeward Urban Forest Products is a leading commercial supplier of Wisconsin Urban Wood lumber for architects, designers, builders and wood product producers. The Urban Wood movement repurposes the fallen or condemned trees of our communities which would typically end up in landfills by supplying them as functional, beautiful hardwood to builders, architects and designers to use in their work.
In marketing their business they were looking for a unique marketing piece that tells the story of Urban Wood and of Wudeward in particular. Andiamo paired up with Gravity Marketing to create a custom illustrated piece, introducing a character called “Woody” that personifies the urban forest. Also included in the inside back cover is a custom portrait of the owner of the business. All illustrations and graphic design was created by Rochelle Weiner, and the copywriting, planning and project management were provided by Gravity Marketing.