31 Aug It may be counterintuitive, but now’s the time to spend a little on marketing.
If your business is like most at this moment, things have been slowing down. Clients aren’t buying as quickly or as often. Everyone’s worried about the economy. It may be counterintuitive, but now is the perfect time to reexamine how your business is viewed from the outside. Use this moment to ramp up your marketing efforts. You have the time, when was the last time you could say that? Take advantage of that extra time, take a little from the rainy day fund, and spend it on your business.
Here are some thoughts:
- How old is your company logo? How long has it been since you’ve taken a close look at your logo? Does it really say who you are now? Has it ever? A rebranding effort is a great reason to contact your clients. What better way to inspire them than to show how you’ve been inspired in your own business?
- Revisit your website What about your website? How long has it been since you went live with that design? Does it do everything it should for your business? How easy is it for you to update yourself? Does it show off your best assets and lead users to contact you? If it doesn’t, it should.
- Keep in contact How often do you contact your clients once their project has finished? What about those tire-kickers who haven’t yet bought — how do you keep in contact with them? Have you jumped on the email marketing wagon yet? How about a newsletter or direct mail campaign? Or, keep your website fresh, improve SEO and communicate with clients all at the same time by adding a blog to your site.
Andiamo Creative is at the ready to help you brainstorm new ideas and come up with a sensible plan to update and upgrade your image. And when the economy gets back on track, you’ll be fresh and ready for the business to start rolling back in.
Andiamo Creative is a full-service team of creative professionals, providing clients with start-to-finish services including graphic design for print and web, copywriting, marketing, public relations, illustration, and high-end web programming. Working primarily with creative firms, we deliver a complete suite of capabilities and products, makes Andiamo Creative a one-stop resource, comprised only of seasoned experts, working with low overhead to deliver competitively-priced, top-of-the-line work.