Author: Rochelle Weiner

Yes, tools matter. The biggest complaint I get from clients who switch to my services after working with another designer is "can you get the file sizes smaller"? The problem usually lies in someone using the wrong tools. In this case, the tools refer to software...

I've always loved puzzles - jigsaw, crossword, word games, whatever you've got. I think that's one of the things that makes me passionate about design. Every design project is a puzzle - a problem-solving exercise. The pursuit of the answer is fun - and finding...

One of my clients is the new Milwaukee-based band, The Hungry Williams. (Ok, full disclosure, this is John's band - John is my sweetie.) Being that I'm a branding and digital designer, and John has played with dozens of bands over the years, we bring...

Along my journey in the visual design industry, I've accumulated a list of best practices on handling graphic files. I find that people who do not walk this road every day tend to get confused. JPGS and PNGS and TIFS and EPS files, what to...

How do you make your marketing stand out? Catchy headlines? Yes. Striking design? Of course. Arresting imagery? For sure! Stock photography and illustration is a great way to go if you're on a budget - but getting something that's custom designed for your brand and message is even better, right?...

On May 9, 2017 at 6:59am - I had two working arms. Two minutes later, I didn't. Spoiler alert: I'm fine now. So I got that goin' for me. Several years ago, I took some good advice and purchased disability insurance. Being self-employed and the sole earner in...

Infographics is a relatively new word. It's used to describe visuals that combine data and images to illustrate a complicated idea. The intent is to make complex data easy to understand by turning it into a visual presentation. You'll have noticed them in use everywhere, but...

In general, you should consider a redesign of your website every 3-5 years. Web development trends and best practices change quickly and not only does an old fashioned site do your brand a disservice, a site that utilizes old software can be a security liability...

 Number one thing people ask when I tell them I'm self-employed and I work from home: “How do you do that? I'd never get anything done!” Well - first of all if I didn't get anything done, my self-employment gig would have died a quick death many years...

After many years of working as a professional designer and illustrator, I tend to focus on design all around me. When I notice a great design it's usually because it has a strong focal point, and you can tell right away this designer knows what...